“The iconic Adidas shoe box like a pair of shoes?”

As April 1st approaches, adidas seems to be playing with our expectations by unveiling a portable shoe box called The Box Shoe.

This bold announcement is already generating attention, showing how adidas is cleverly breaking its own conventions by creating a pair of shoes in the image of its classic box. Simple April 1st prank or masterstroke? In any case, this innovative concept recalls the bold initiatives of the MSCHF label.

The box, or rather the pair, proudly displays the famous iconic blue and the three white stripes characteristic of adidas. Its design is also reversed, with the box lid reimagined as the sole of the shoe. Ready to wear, this bold interpretation offers an added illusion with the addition of thick laces on its surface.

The question remains: is this a real outing or a well-orchestrated April Fool's joke? Speculation is rife. Additionally, initial information reveals that the product code for the adidas The Box Shoe is referenced AF0104 (April Fools' April 1), with pricing available upon request. What do you think ?